In tens of thousands of cities around the world, Airbnb has transformed home owners into unofficial innkeepers. Now it’s flirting with the idea of making them amateur restauranteurs. Though the company is saying little about this experiment, Reuters reports that Airbnb is inviting hosts in San Francisco to hold dinner parties for strangers and charge […]
Leslie Berland has a curious job. She’s paid to think about all the ways to make her company’s flagship product obsolete. Berland leads digital partnerships and development at American Express, the company that pioneered the notion that a piece of colored plastic could not only buy stuff but raise your social status. In the future […]
Well, I guess meeting the quota for Google Adsense is now out of the question…I woke up this morning to check my email, only to find this in my email inbox:
After reviewing our records, we’ve determined that your AdSense account poses a risk of generating invalid activity. Because we have a responsibility to protect our AdWords advertisers from inflated costs due to invalid activity, we’ve found it necessary to disable your AdSense account. Your outstanding balance and Google’s share of the revenue willboth be fully refunded back to the affected advertisers.
Please understand that we need to take such steps to maintain the effectiveness of Google’s advertising system, particularly the advertiser-publisher relationship. We understand the inconvenience thatthis may cause you, and we thank you in advance for your understanding andcooperation.
To be honest, I’m extremely pissed off. I was almost at the $100 mark to get paid, and a day or so before I could meet that amount, my account was disabled. After doing some research, I found that C4C on Tumblr was the cause, because it breaks the TOS in some way (though it was stated in the small print). I was getting social traffic, rather than getting organic traffic (i.e. asking people to click my ads and in return, I would click theirs.)
So, to those who are using C4C, please be careful! Find another alternative to monetize your Tumblr, or open an actual website, otherwise you could meet the same fate. I’m sorry to those who have been clicking my ads, you were a great help and you gave me hope! I’m sorry that you wasted your time, though. Thank you so, so much for helping me with the gas situation to get me to and from school…I really do appreciate it.
I just hope that none of you end up with disabled accounts too - Google may begin to crack down on this “fraud” soon and take your accounts out as well.
Actually, it’s not in fine print, and it’s told to you not only in the ToS, but when you sign up and they give you a short page of basic rules.
Not to mention, it’s pretty obvious that asking for clicks is fraud.
As someone who uses AdWords to advertise, it’s pretty crappy to find out someone’s been clicking your ads with no intention to buy, just to make money. It costs the advertisers money every time you do that. It’s not like you’re taking from the billion dollar Google corporation (they profit)…you’re actually taking from the advertiser, who is often just a little guy like me who’s extra money goes into ads because they’re trying to get their business off the ground (about 75% of businesses fail in the first year).
More recently, there has been a surge in peer-to-peer sharing, and formal sharing institutions are quickly becoming a thing of the past. It doesn’t require an in-depth analysis to recognize the role of technology in this shift. What started online as the sharing of information has quickly turned into a full-fledged economy, with individuals sharing their homes, cars, and skills with the help of mobile devices.
What started online as the sharing of information has quickly turned into a full-fledged economy. As the sharing economy grows and individuals assume the risk of sharing personal property, they are turning to technology as a way to mitigate those risks. People renting their homes through services like Airbnb are relying on social network profiles and online reputations of potential renters to gauge who they should share their home with, while services such as TaskRabbit link directly into public records that allow them to perform background checks of potential “rabbits.”
Hey, what's up! Just wanted to say you have a awesome blog going! I'd like to maybe use some of your stuff, hope that's OK. JUst followed you. I'm almost at my follower goal, please help me if you can.
I don’t care what you do with my stuff as long as you link back to me.
The first step is to stop Googling things like, “how to make money online.” Not because you shouldn’t want to make money online, but because the stuff you’re going to find by doing that is going to help you losemoney online. Sort of like asking a casino owner how to make money in Vegas…
Don’t pay anyone for simple and proven instructions on how to achieve this goal. In particular, don’t pay anyone to teach you how to write or sell manuals or ebooks about how to make money online.
Get rich slow.
Focus on the scarce resource online: attention. If you try to invent a way to take cheap attention and turn it into cash, you will fail. The attention you want isn’t cheap, it’s difficult to get via SEO and it rarely scales. Instead, figure out how to earn expensiveattention.
In addition to attention, focus on trust. Trust is even more scarce than attention.
Don’t worry so much about the ‘online’ part. Instead, figure out how to create value. The online part will take care of itself.
Don’t quit your day job. Start evenings and weekends and figure it out with small failures.
Build a public reputation. A good one, and be sure that you deserve it, and that it will hold up to scrutiny.
5 Things You Can Do Right Now To Get More Clicks For Your Spend With Adwords
Do not make visible to mobile devices This produces a frown among many experts because it sounds contrary to what you are after — a higher click through rate. However, seeing as you pay for each click, it makes a lot of financial sense to post your Adword campaign to show up on PCs, laptops, netbooks and such only. The reason being is that although users may see your ad through their mobile devices and such, rarely do they make or complete a transaction through it. They usually wait until they get to their laptops or desktops where they will feel more secure in making any kind of financial transaction. Since the same individual will access the ad from two different IP addresses, you will have to pay for the two clicks.
Stay away from irrelevant search results Not many people know this and that includes the so-called experts. Assuming your site deals with Information Technology solutions, you do not want to have your Adword campaign to show up on sites that deals with crime, the military, death, profanity, sex and bizarre contents. Here’s how you do it when setting up your Adword campaigns. Click Help on the Google Adwords page, type “exclusion tool” on the search box and select the first entry on the results page (How do I use the site and category exclusion tool). If that doesn’t work, copy and paste this on your address bar “this adwords.google.com/select/ContentExclusionStart” without the quotation marks.
Under the Topics tab, you will have to click the different sub-categories that are not relevant to your Adword campaign. Clicking them will exclude them from displaying your ad. The reason why you may want to do that, again, relates to savings on those clicks that are very likely not going to be converted into sales.
Under Page Types, you will likewise have to click Error pages and Parked domains. There is no sense in showing up on error pages. Parked domains are essentially websites that are not working at all so a person clicking on your ad from these kinds of sites are hadly going to close a transaction.
Filtration In any Adword campaign, you would want to minimize clicks that do not convert. Hence, filtering out non-buyers, various other products and searches that are not relevant drastically cuts down on unwanted clicks and increases your return on investment.
Check low performance keywords Aside from the fact that keyword relevancy is given emphasis by Google, you will have to check your keyword periodically and optimize them accordingly. Optimizing can cover items such as your clickthrough rates, conversion tracking, your call-to-action, landing page, and so on.
Benefits Tell people the advantages they get when going for your company or product. You can talk about offerings or specials using verbs like low cost, instant processing, fastest delivery, extremely affordable, and the list goes on. Face it, everyone wants a freebie and for those who seemingly give it out constantly, they also rake in the money since a lot of people would want to get that something special along with what they purchased.
This was a guest post by Chris Burns, who writes for Search Engine Optimization X, a company providing PPC Management services to clients in any vertical market.
Owner of SERPd.com, Guest Blog It, and Burn SEO. I enjoy web development, semantic web architecture, ecommerce, seo, and internet marketing. I would say it’s my profession, but I spend so much of my free time thinking, talking, and doing things in this arena I suppose it’s much more than that. Please feel free to contact me at any of my sources listed in this profile!
Pinterest is the latest “hip” thing in social media and it’s spreading like wildfire. In January 2011, they had around 120,000 users. Now, just over a year later, they have over 4 million active users. From the standpoint of a social media marketer, that’s a huge potential audience. But what does it do for SEO?